Big online retailers are set to make puja item shopping much less painful for customers, and are eyeing up to 100% sales growth in the category this year.
Everything is up for sale. God idols, puja thalis, puja asana, agarbattis and Gangajal — you can order anything at the click of your mouse.
“Buying puja items is more of an urban and semi-urban phenomena as it is tough to find well-equipped puja shops in urban markets easily. We usually see customers in the age bracket of 25 to 35, mostly from nuclear families, shopping for puja items online,” said Nitin Kochhar, vice-president, categories, ShopClues.
So, a packet of 600 gram of cow dung cake can be purchased at a starting price of ₹50. A 250 ml Gangajal bottle will cost you around ₹120.